BePopular.com gives you the most powerful suite of online, mobile, and offline technologies, techniques & training to capture positive customer reviews & display them all over the internet. We help you to organize and streamline the process of requesting and displaying customer reviews, and increasing their visibility online. That way you can make the most of them for online visibility and to convince new shoppers to buy from you.
1. We start out by doing a comprehensive assessment of your company’s competitive strengths and weaknesses from an inbound perspective..
We look at your website, business listings, social media profiles, and look at everywhere your business is mentioned online throughout the web, and evaluate what is working and not working in your existing marketing strategy. We develop an action plan to make sure you are everywhere your customers are spending their time online & when they are searching for you, you are first in line to take their business..
2. Be found on more searches with optimized business listings
We list your business across the most influential online services that profile your business, making sure your customers find accurate information about your business location, including street address, hours of operation, telephone number, website, landing pages and more. Having a strong presence on these business pages is a huge success factor in Google’s local search algorithm.
3. Brand Protection We believe that it is critical to protect your brand across the social media landscape. First we start out by registering your brand across over 300 social sites. This includes complete signup of all profile info: photos, bio, URL and description on 300 social media websites. Yup, 300 sites! Don’t wait until the next Twitter comes along only to find out your preferred brand or username has already been taken. BePopular Brand Protection Program will automatically reserve your brand on new sites as they are launched!
4. We give you access to game-changing printed materials. First we make custom review instruction cards that help your customers with the review posting process, and don’t get thrown away because of the valuable coupon on the back. This solves a major breakdown in the delicate review-posting process which can be challenging for many customers. We will also provide you with signage and table-tents as appropriate, which guide your customers to post reviews online & leave valuable feedback.
5. We develop a review funnel landing page that literally walks your customers through the review process with “just in time” instructions. It also helps them select the best review sites that have the highest likelihood of success in being posted and avoiding the dreaded ” review filters”. This is critical, as a customer’s motivation to write a review can be fragile and fleeting. Sending them back to your business website can distract them with whatever special offers, new blog post or feature is being promoted there.
6. Create, simplify, and sync your entire online presence
With so many different services on the web, it’s easy for small businesses to be overwhelmed. On top of maintaining a Facebook page and a regular website, they’re now being told they need mobile sites, landing pages for campaigns, blogs, and more.
Our Presence Builder Platform unifies your presence so you only have to creating one site that is syndicated across mobile, desktop, and social platforms. Your business receives a customized landing page, customized with company branding, images, directions, store hours, phone numbers, product information, customer reviews & testimonials. You can also choose to embed a reservation or contact widget into the page. Presence builder helps your business to in the local search results.
6. Next, our team implements multiple instantaneous owner feedback loops. This is the best strategy to address issues reviews before they end up as negative reviews on the web and gain valuable customer feedback. This is such an important step that most agencies ignore. We leverage sms, email, voicemail, and tablet kiosks as appropriate for your business type & situation, so the customer can reach you with the most comfortable technology and approach for them and the situation at hand. It’s fresh in your mind, it’s fresh in your employee’s minds, and you can address the situation immediately, sometimes even before the customer leaves your premises. This prevents negative reviews online, increases customer satisfaction and loyalty, helps you learn how to improve your business, encourages a higher level of employee performance, and shows your customer base that you are a business owner who listens and takes action quickly. The best part is after every positive resolution, the customer automatically gets a message directing them to the review funnel website so they can leave you a great review and opt-in to your mailing list for access to coupons and promotions.
7. We help you to send review requests to your loyal, happy customer base and brand ambassadors. We have ninja strategies to get your customers excited about leaving you a review. The email system is purpose-built so as to follow up with your customers, accept opt-out requests, and avoid the nasty “review filters”.
8. We film your best client testimonials. Imagine having a marketing asset that lasts forever, never needs reprinting, is customizable to every prospect, and leverages your most powerful asset – happy clients. Gathering video testimonials is a great way to help increase: conversion rates, customer brand engagement, time onsite, and traffic to your site. Video has the power to make strangers feel like they know you, like you, and trust you, and who do people love to do business with? Exactly. We strategically promote your testimonials on your website, youtube, google, yelp and other powerful video search engines. This will give you tremendous exposure throughout the web.
How do you get video testimonials you ask? The first option is we can schedule a good time to come in to your location and film them using our studio equipment and edit them for broadcast quality results. This works great for many businesses. Since our platform includes an amazing web based video engine, your clients can simply click a button in an email and film them at home using their webcam. The third and most exciting option is hold a “share your story” video contest. Video contests are becoming popular because when a video makes someone laugh, cry, or get emotionally involved, that person tends to tell their friends about it, which is a huge benefit for your company and your bottom line.
9. When the five-star reviews start pouring in, we start marketing the heck out your five-star reputation. Our proprietary platform allows businesses to automatically aggregate customer reviews from leading websites and directly post the best ones to their Facebook page and other social media sites as appropriate. Do you struggle creating “content” to post to social media business pages? Well what better or more relevant content that a great review or testimonial stories about how your product or service helped solve a problem for your customers? We connect and automatically post to all the major social sites.
Social networks have taken word-of-mouth marketing to a whole new level. 75% of people talk about brands on social media, according to social engagement platform Mass Relevance. Additionally, research firm Nielsen reports that 65% of people learn about product and services on social networks. Here at BePopular, we aim to help businesses leverage the full power of social media word-of-mouth. We built our Business Reputation Marketing (BRM) platform to “talk to” all the major social networks.
10. Reputation & Review Monitoring. This is the foundation of our Business Reputation Marketing platform. Here are some of the benefits:
Verify online listings to strengthen search rank and unify your presence
The Visibility score shows you the accuracy of your data in business listings across online directories, review sites, and social networks. Inconsistent listings can lead to poor placement in search engine results.
Monitor what customers are saying on top review sites
Reputation Monitoring automatically retrieves ratings and reviews from top sites like Yelp, 411.com, Citysearch, and dozens of others. Customer reviews and online word of mouth heavily impact small businesses’ bottom lines.
Hear it all: the good, the bad, and the ugly from social networks, blogs and more
On top of reviews, Reputation Monitoring finds mentions from news sites, blogs, and social networks so businesses can get the full picture of what people are saying. Each mention is scored from positive to negative so it’s easy to see which comments need to be addressed.
Protect against employee defamation
Sometimes employees don’t represent a businesses as professionally as they should. With Reputation Monitoring, managers can monitor employees’ social media accounts and catch libelous remarks.
Monitor the competition’s online reputation
Share of Voice graphs reveal how frequently a business is mentioned compared to its competitors in online searches. The ability to track competitors’ deals and social activity comes in handy for seeing how active they are and which promotions are most effective.
Stay in the know with email alerts and monthly executive reports
Alerts are sent when new information is found. These alerts are configurable, allowing the business owner to select which types of content and events will trigger an alert. Executive Reports roll up activity for all aspects of online presence and reputation monitoring. This report is emailed out once a week.
11. Our team then builds a custom “online training center” for your management team and your staff. You will learn the proven best-practice strategies to ask customers for reviews that are compliant with the terms of service of the review sites. Our PR-trained professionals train on best ways to respond to negative reviews online that wins over the public & guides you through the process of posting it online. Your staff will learn and understand what reputation marketing is and why it is so vital to incorporate it into all of their actions at your business. The training concludes with a quiz to make sure they understand exactly what to do and what not to do. Your staff can take the quiz as many times as is necessary until they understand all the correct answers. The goal is to create a company culture that focuses on reputation as a top priority.
Every business that aspires to dominate their industry and be market leaders requires a solid & comprehensive five star review-getting and reputation marketing strategy. There is not a firm out there that has a more comprehensive or effective strategy to help customers acquire a “book of reviews”. A “book of reviews” is 20 to 1000 five-star reviews from your raving fans. This is one of the most valuable assets that your business can own. A business with a book of reviews can expect see the valuation of their business and their bottom line profits explode.
Contact us today to set up a free strategy session and together we will take your business to the next level.